3 min readNov 17, 2023


Sports Betting — Sportsbook

In recent years the toolbox of iGaming platforms and Sportsbook software, in particular, has evolved drastically, posing new challenges and obstacles to overcome. AI and AR technologies speed up and facilitate business flow, at the same time setting strict requirements for non-stop development and keeping in parallel with the ever-springing innovations.

Thus, a comprehensive functionality developed and constantly updated by the iGaming software provider is a key factor to predetermine either the success or failure of the operator. A glimpse into the ever-changing technological advancements behind the Sportsbooks indicates a number of must-have features for cutting-edge and winning Sportsbook software.

1. Wide Coverage of Sports and Events. The capacity to accommodate and offer possibly full range of sports and events to users is the first prerequisite to attract large audiences with various tastes and preferences.

2. Flexible Bet slip and Bet builder. With technically robust Sportsbooks players enjoy multiple and combo bets, with the payment procedure unfolding accordingly. An extra feature distinguishing a good sportsbook is the option provided for splitting earned bonuses and placing it on different markets, as well as parlays. Parlays are extremely tempting, being a form of combo bet which brings dividends even if not all the legs of a multiple bet are successful.

Live Match Tracker — Sports Betting
Live Match Tracker

3. Live Streaming is a feature lifting a good Sportsbook to the top tier level. Real-time, round-the-clock live streams give a priority to the sportsbook. Moreover, an exclusive feature is available today for user - Live Match Tracker for gripping immersion into the live matches by graphically sophisticated features, catchy and realistic ambience, all this is backed up by live and pre-match stats.

4. Power Back-end and Admin Panel is a core of the software which gives operators full control over the functionality of the platform. Important is the feedback with the software provider and an effective customer service of the latter.

5. Versatile Payment Methods. an advanced sportsbook offers a wide range of payment methods, from fiat up to most types of cryptocurrency and a wealthy set of electronic wallets. Integration of local Mobile money systems is also pivotal for the smooth operation of the Sportsbook.

6. Appealing Reward System. Here comes in a psychological factor which can significantly contribute to players retention and loyalty. The types of bonuses and rewards are extremely varying and differ across Sportsbooks.

7. Affiliate Marketing. Sophisticated software developers also have advanced products for the product promotion, such as affiliate marketing tools. Affiliates get commissions based on the traffic volume driven to the platform, as well as the bets made.

Every operator and company opts for a specific business plan aimed at the betting webpage advertising and popularization. Obstacles to be overcome on the way are numerous, such as stiff competition, breaking the wall of distrust towards new brands and gambling platforms among suspicious players, preparing proper and literate documentation.

However, with the right perspective and professional approach, sportsbook operation can make a very promising journey. There are strategies which never fail to work if handled properly, definitely with the appropriate customization. With the reliable and advanced Sports Betting software providers chances for catapulting betting business are really promising.




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